There are a number of ways in which your digital marketing strategy or website could be facing problems. Identifying and rectifying these will be crucial to the success of your business.
Page Rank Drop
You may find yourself dropping in the rankings if you don’t continue to implement the correct strategies. Things like internal linking, website speed, increased social shares and better click-through rates are all ways to boost your site to the top.
Lack of Mobile Responsiveness
Google algorithms have changed (again), which now means that any websites that aren’t deemed as being mobile-friendly will drop in the rankings. This is because Google wants to showcase the best results to its customers, and with so many searches now being conducted on mobile devices, a mobile-responsive website is a must.
No New Leads
If your website isn’t generating enough leads, it may be your website, not what you’re offering to customers, that’s the problem. Check your website is getting picked up by search engines, ensure you have enough clear calls-to-action for your customers and make sure capturing customer information is easy. Have your digital marketing agency look at your analytics to see if there are high bounce rates on some of your pages; this will help to identify how the customer journey can be improved.
Poor Conversion Rates
If you don’t clearly define the product or service you are offering to your customers or you’re trying to capture an audience that’s too broad, you might be seeing decreased conversion rates. With an SEO agency, look at how you can optimize your site and how you can keep things simple for your customers. Use persuasive language and clear clickable links on your website.
Poor User Experience (UX)
Making sure your website is easy to use and engages your customers is critical when trying to increase conversion rates. Getting a digital marketing agency to enhance the user experience will help to increase customer conversions, while also lowering the acquisition costs.
Having a website that hasn’t been updated could be causing harm to your business. It doesn’t just mean that there are lost opportunities for converting customers – it could also be having a negative impact on your brand image. Investing in a new website design, regular blog content and creative imagery will add to the positive impact you have on customers visiting your site, providing you with the ultimate platform to showcase your products or services from.
Another way your website could be losing you money is through broken links. Nothing’s worse for a customer than getting the 404 error message when they’re navigating around your website. Use a marketing agency to help clear these up and to make sure the customer journey is uninterrupted. Getting rid of these links will also aid your rankings, as crawlers will stop scanning a website if they come across a broken link.
Let Us Help You
If you're experiencing any of these problems then it’s time to get in touch with Atelier – we’re happy to help!