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Google Announces The End of Exact Match As We Know It

Google has announced that the exact and broad match keywords set up would be switched off in Adwords, marking the end of how we know it today. This means that as of September 2014 the close variant keyword matching, that has been available in past pay-per-click (PPC) campaigns, is now a prerequisite.

How Google Updates Have Affected the Way Websites are Ranked on Search Engines

There’s no escaping the changes that have transformed the SEO landscape in recent years. Website owners and professionals were previously able to play the ‘SEO game’ to ensure that their websites continued to rank high and receive large volumes of traffic. Here we have given a breakdown as to how Google’s updates have affected the way websites are ranked on search engines and what businesses need to do to ensure their website receives high volumes of traffic.