As a not-for-profit organisation, Artswork qualify for the Google Not-For-Profit grant. This gives them the equivalent of $10,000 USD to spend on advertising on the Google Search Network. When we began working on the website, they did have a campaign live however it was not receiving much attention and wasn’t delivering any quantifiable results.
We took over the campaign shortly after the website launch following this process:
- New campaign structure, focused on breaking down their target areas (events, training and creative opportunities)
- Rewriting ad copy to comply with Google Ad’s policies and guidelines
The campaign is now thriving within the not-for-profit guidelines – offering a great click through rate through from the search engine results pages through to Artsworks core landing pages. Particular areas of focus such as apprenticeships and creative jobs which have particularly excelled.