Category: Analytics



GDPR is coming, and it could mean big changes to your website

Unless you have been hiding under a rock, you will likely have started to hear the term ‘GDPR’ (General Data Protection Regulation) being bandied around. It's approaching quickly, and it could mean big changes to your website and how you use customer data. 

Understanding Your Target Audience

No matter how well put together your marketing strategy is, it is only when you truly have a grasp and understanding of your target audience that you will start to see the best results. 

Google Update: Mobile is Mandatory

From April 21st, Google will be rewarding mobile friendly sites in their ranking algorithms. This article will help you determine whether you are ready for this change, and what to do if you're not!

Deep Website Personalisation

Many buyers are now using the web to search for information to inform their purchasing decisions, so it is highly likely that the first touchpoint for potential customers will be your company website. Through website personalisation is it possible to provide a user experience which either encourages a return visit or initial engagement?

How Important is it to be the First Ad on Google

Everyone likes to finish first, but just how important is it? In the dog-eat-dog world of AdWords, it appears that being the first across the line can make a terrifying difference. In this article, we take a look at a recent study by Marin Software on paid search ad positioning and their associated click-through's.