Category: Marketing



Direct Mail is Dead, or So You All Thought…

What happened to Direct Mail? It was blown out of the water by email marketing that's what! But as buyers lose receptiveness to email, could direct mail be the way to cut through the clutter and catch buyers' attention?

Deep Website Personalisation

Many buyers are now using the web to search for information to inform their purchasing decisions, so it is highly likely that the first touchpoint for potential customers will be your company website. Through website personalisation is it possible to provide a user experience which either encourages a return visit or initial engagement?

Long Live Email Marketing!

B2B buyers are getting 60% of the way through the decision making process before engaging with a business, therefore it is vital to cut through and make contact before you're discounted! People say email is becoming a dying art, but if done better, email has a long life ahead! 

Enlightened Communication

B2B buyers are still being bombarded by sales calls and badly thought-out marketing communications. If we want to get cut through we need to understand what is important to them. Through enlightened communication, we can catch buyers attention and encourage them to make contact before ruling us out.