Category: PPC



Your Guide To A Successful PPC Campaign

Pay Per Click advertising is a key opportunity of ensuring your website reaches the top of your user’s search results. There are a wide range of different goals that you can achieve from creating a PPC campaign including: Improving visibility Identifying new leads Bringing new traffic to your website Increasing conversions One main goal of… Read more »

Five Things Which May Surprise You About Video Advertising

Video is taking over the world. Okay – maybe a little dramatic but it's certainly starting to compete with the likes of TV advertising. Here we have broken down some key points which you may not know about or have considered when it comes to the growing world of video advertising. 

4 Ways You’re Wasting AdWords Budget


Paid search can be an expensive exercise if not managed correctly, so it’s important that your budget is being used wisely. So to increase your ROI and optimise your campaigns, we’ve put together 4 common ways you could be wasting your AdWords budget – and how to change it

Don’t Forget about Bing

Bing may not be a company that is particularly high up on your list when it comes to advertising, but it is a platform that almost certainly should not be underestimated.

Watch this space! – Google Expanded Text Ads

At the end of July 2016, Google rolled out Expanded Texts Ads across all accounts. We live in a mobile-first world, so what does this mean for paid search advertising?

New Adwords Features to Start Exploring

Here is an in-depth review of some of the newly available features within the Google Adwords platform and how they could add value to your PPC campaigns. 

Atelier Wins National Marketing Award

Atelier has received national recognition, in the form of an award from the prestigious Drum Search Awards 2016, for winning the category ‘Best Charity / Not for Profit Campaign – PPC’.

Is the Absence of Adwords Adverse to your SEO?

The closing talk at Brighton SEO addressed the correlation between your traditional SEO and your paid search operations. This added plenty of fuel to the fire that is the digital marketer’s relationship with the almighty Google. Has the time come where businesses need to be paying for traffic to have any impact?