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Google Update: Mobile is Mandatory

From April 21st, Google will be rewarding mobile friendly sites in their ranking algorithms. This article will help you determine whether you are ready for this change, and what to do if you're not!

Google Panda 4.0 – what should I change about my current SEO strategy?

This article looks at the latest Google update – Panda 4.0. Unsurprisingly, every Google update leaves businesses concerned that their website will be penalised, with damaging effects to SEO and rankings. This is our guide, advising you of changes you may want to make to your existing SEO strategy.

Link Building: The Grey Area

Link building has come on a vast amount in recent years, but for SEOs and clients alike, it remains a painful grey area that can be pretty difficult to understand. In this post, we will be battling common misconceptions and looking ahead to the future of link building.

Google Update – Panda 4.1

It has been announced that since 25th September 2014, Google has been slowly rolling out it's most recent update – Google Panda 4.1. Although Panda updates are nowhere near as brutal as Penguin – there are still some key points you need to bear in mind to ensure your website continues to perform well in search engines. 

Is the Absence of Adwords Adverse to your SEO?

The closing talk at Brighton SEO addressed the correlation between your traditional SEO and your paid search operations. This added plenty of fuel to the fire that is the digital marketer’s relationship with the almighty Google. Has the time come where businesses need to be paying for traffic to have any impact?

Brighton SEO 2014

Last week the digital marketing team went to much loved industry conference, Brighton SEO, to enjoy seminars and workshops with some of the industry’s best influencers and experts. There were lots of great ideas, new technology and practical advice to take away from BrightonSEO. Here is a roundup from each of us, about the things which really got us talking!

How to use Google Places for Business

We can't think of any business who doesn't want to generate more sales from local customers. In this post, we describe how you can use Google My Business to do exactly that!

Will the changes to SEO stop my website performing well?

There’s no escaping the changes that have transformed the SEO landscape in recent years. Website owners and professionals were previously able to play the ‘SEO game’ to ensure that their websites continued to rank high and receive large volumes of traffic. Here we have given a breakdown as to how Google’s updates have affected the way websites are ranked on search engines and what businesses need to do to ensure their website receives high volumes of traffic.