The most effective way to prepare your site for success in the modern, mobile-centric world is to embrace responsive design. And there are multiple benefits to this approach which need to be considered so that you can justify investing in making the necessary updates.
From the point of view of user experience, responsive design is innately advantageous because it means that your site will look excellent irrespective of the device which is being used to visit it. Whether on a traditional desktop monitor or a tiny smartphone screen, a responsive site will be aesthetically appealing.
Furthermore, the scalability that a mobile responsive website brings with it will also allow interface elements to adapt to different display sizes and input methods. Buttons and menus which can be navigated using a mouse and keyboard will also be ideal for touchscreen interactivity.
The help of a website design agency may be needed to help you make the leap to an optimised responsive site. But for these practical reasons, it will be a step worth taking.
Last year Google and Bing both rolled out new algorithm updates which privileged the process of mobile optimisation and gave ranking boosts to sites that are designed to work well on portable devices.
Meanwhile, sites that fail to meet the standards expected of them in the mobile era have been penalised and are less likely to appear in prominent positions on SERPs. And you do not need a website design agency to tell you that this is a problem.
Because responsive sites are necessarily optimised for smartphones and tablets, they will be looked upon kindly by search engines. As a result, using modern design techniques should be considered a valuable SEO tactic that will let you gain a lead over your closest rivals.
Assessing site visitors, checking up on the devices they are using and analysing how they found your site in the first place are important. And by working with a web design agency, you should be able to make effective use of tracking solutions and in-depth analytics to provide you with all this information and more besides.
Since more and more people are searching and browsing the web primarily through their smartphones, it is likely that you will discover that the majority of visitors to your site are using a portable gadget rather than a desktop PC or laptop. This also means that they will be reliant on wireless connectivity to load pages, making them especially sensitive to sluggish performance.
Responsive sites will be well equipped to boost page load speeds, ensuring that those who do visit from smartphones will be able to quickly access the products, pages and content they are seeking. So in terms of boosting conversion rates, this is the best way to achieve tangible and measurable improvements. When it comes to web design Hampshire consumers, and those from elsewhere, will prefer to see a responsive site.
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