For most of us it’s the first thing we look at in the morning, and the last thing we see at night. One study showed on average we pick them up 85 times a day. We live in a mobile-first world – it’s official. Google has confirmed now that more searches take place on mobile devices than on computers worldwide. We are constantly glued to our phones – so what does this mean for paid search advertising?
Google have it wrapped up
As always, the clever people at Google have thought ahead and have recently announced the launch of new Expanded Text Ads. The new ads are designed to maximise your presence and performance on mobile search results with a bigger headline and an extra long description. Not only that, Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.
For the world of Paid Search, this is a huge change to our usual text ad format including character limits. Expanded Text Ads are now 2x bigger than standard text ads. We now have a total of 140 characters of space to use to advertise with. That’s a lot of text to work with!
At the end of July, Google rolled out Expanded Texts Ads across all accounts. At Atelier, we have been busy working with our client accounts, ensuring we are using this new feature to test new ad copy, drive our clients key calls to action, and make ad copy relatable to all devices. Close monitoring is required, but we’re excited to see the improvements these could bring.