Key things to consider
If you are debating updating your website there are some important questions to ask yourself:
- Are your users dropping off your website quickly or only looking at a couple of pages?
- Is there less repeat traffic?
- Are you noticing a drop in contacts, leads or sales on your website?
- Does your site still feature out of date products/services/promotions and failing to show new products/services/promotions?
- Does your sites functions and features look dated compared to the competition?
If you answered yes to any of the above questions, it may be time to start looking at updating your website. Here’s an overview of the benefits:
It Makes Search Engines Happy!
Search engines are more likely to reward websites that keep their sites updated by moving them up the rankings. Google will scroll through millions of web pages to make sure that useful and relevant information is being delivered to the user. Search engines use different ‘identifiers’ to work out what is good and bad. One identifier that is looked at is ‘’frequency’, if a website is updated regularly; search engines associate this with providing new information which could boost you up the rankings and potentially drive more traffic to your site. A win win SEO strategy!
If a shop didn’t update it’s stock and window displays regularly, would you go back again and again? Probably not. The same applies online – why would a user come back to your website if they never saw anything new? Simple changes like adding a blog and updating it, changing the colour scheme or even just adding a banner lets the user know that you actively care about your business.
Your Website is your Business Shop Front
Your website needs to represent the core of your business. 89% of people are using the internet to help inform an upcoming purchase. In other words, your website design is likely to be the first form of form of communication you have with a potential customer. Make it count by including clear calls to action and contact information alongside a fresh and easy-to-navigate design.