Why You Should Be Using Infographics In Content Marketing

In this digital age, we are awash with information. Emails, articles, videos, tweets. We are constantly bombarded with data from all angles.

Imagine this, statistics show that every day there are 140 million tweets. Unbelievably 2 million is the figure put on the number of videos created but that’s modest in comparison with the 1.5 billion documents and articles created daily.

Now consider this, it has been proven that around 90 per cent of information absorbed by the human brain is visual. As a marketing agency in Southampton, we understand these statistics and therefore recognise the importance of Infographics.

What are Infographics?

Infographics are a great way to collate, curate and ultimately encapsulate vital and compelling information. They are a powerful medium of communication, which can be used to convey even some of the most complex data, simply and most importantly, visually. They can even go viral.

Infographics combine text, images and design to represent complex data. They provide information quickly, accurately and are easily shared. This is why as a leading Southampton web design specialist, we would urge you to seriously consider their importance for your content.

Between 2010 and 2012, the volume of Google searches for Infographics has grown by over 800 per cent. This is in 2 short years. As a full-service integrated digital agency in Hampshire, we are ideally positioned to create compelling Infographics-based content, from strategy through to delivery.

Why Should I Use Infographics?

People love facts. Add compelling, attractive images and graphics to figures and statistics and you have some addictive and potentially viral content.

An infographic can be embedded with your logo which is an effective and simple means of building brand awareness.

Infographics use an embed code for publishing on blogs or websites, this embed code can include links, perhaps a 'like' button, and even a 'share' button. They can also include a link to a designated site which may serve to improve search ranking and to drive targeted traffic.

A simple little image can do all this, increasing search visibility and elevating product or brand awareness. A shared Infographic containing a link to your site will make a valuable contribution to your SEO efforts.

Did I See The Word “Viral”?

Yes. Infographics can be shared all over the web which includes social networks. Once shared, there is a far greater likelihood that they will become viral.

Why not get in touch and find out more about our range of infographics solutions.