Web Design Principles: The Definitive Guide (26 Tips)

Introduction Design plays a crucial role in the overall effectiveness of a website. Good website design can be the difference between a business succeeding or failing. Between a sale and no sale. Between generating profit and recording a loss. Strong website design relies on established design principles which have been tested and proven time and… Read more »

Atelier Become Approved Supplier for Education Websites

We have had confirmation that Atelier is an Approved School Supplier thanks to the team at edFirst and Schools Suppliers Service. What does this mean? School Supplies Service are a not-for-profit organisation connecting school buyers with recommended suppliers. They asked us to support their network of private, independent and academy status schools across Southampton and Hampshire. This… Read more »

WordPress SEO: The Ultimate Guide

The Best WordPress SEO Resources You want your website to work as hard as it can right? Get traffic and generate leads your sales team can convert into clients. And the best way of doing this is?.. SEO (Search Engine Optimisation). Whilst the topic of SEO is almost endless, in this guide we’re going to… Read more »

SEO Trends in 2019

The key to succeeding with your Search Engine Optimisations in 2019 is through the following strategies. If you are looking to up your SEO game next year, keep reading: User Experience User experience is the overall experience that a person has when using a product such as a website, in terms of how easy and… Read more »

Atelier’s Christmas Campaign 2018

In this post we’d like to take the opportunity to tell you about the campaign we have lined up for Christmas 2018. They say it is the season of giving, and that has certainly been at the heart of our plans this year. We usually take a festive trip to visit clients with gifts, and… Read more »

The Power Behind Great Keyword Research

The first steps to great keyword research is through understanding the target audience of your market and how they will search for your content, products or services. Keyword research enables you to answer questions such as: What are your users searching for? How many people are searching for this? In what way will they use… Read more »

Dos and Don’t of Link Building

Link building can be a very repetitive task and it can be easy to fall into a routine of incorrectly generating links for your website. Google still considers link building to be one of the top three ranking factors, so ensuring you are executing it correctly is still vital for SEO today. There are many… Read more »

Your Guide To A Successful PPC Campaign

Pay Per Click advertising is a key opportunity of ensuring your website reaches the top of your user’s search results. There are a wide range of different goals that you can achieve from creating a PPC campaign including: Improving visibility Identifying new leads Bringing new traffic to your website Increasing conversions One main goal of… Read more »