Content writing is about more than just writing a blog post every now and then. Excellent content is the linchpin of a successful marketing campaign.
It is about truly demonstrating your knowledge and expertise. Content is your opportunity to add real value to your customers – whether that’s telling them more about their area of interest or helping them with an issue.
We work with our clients to create content that achieves a number of objectives:
We can agree a monthly plan to achieve your objectives.
You can let us know when you need help – no contracts required.
We can agree a fixed term scope of work with an end goal and date in mind.
Content writing is often something that can get forgotten about or is an afterthought. Especially when you have other priorities to think about.
When you work with an agency, you can get on with your day to day business knowing that your content strategy continues to run like clockwork.
We can help you with:
Our friendly and knowledgeable team are on hand to help your content start generating great results for your business.
Below is a breakdown of what goes into creating great content. We follow a tried and tested process to ensure all content is given the attention it needs to generate tangible results for your business.
All content should start with initial research to identify viable subject areas and viewpoints.
We’ll explore the data and insights within your business, as well as external data and tools, to find concepts which we know will generate results.
When it comes to drafting up the content, you can write it inhouse, get us to write it, or we can source you a technical copywriter.
If you choose to write it yourself, we are happy to proofread and optimise the content to make sure it’s perfect!
We’ll then take the words and design your content. Our approach is based on a balance between clear and easy to read information and creative ways to display it.
The better your content looks the more likely it is to become a frequently visited and referenced resource.
The biggest mistake with content is forgetting to promote it once it’s created.
People may find it themselves, but link building and getting shares is crucial to maximise performance and boost results. We can help you get your content to the right people and places.
You are the experts when it comes to your business, so the best results always come from working collaboratively.
When creating content, we like to first spend time understanding where your expertise can best add value to your customers. This might be:
We then work to create a thorough piece of content which positions you as the ‘go-to’ source for that topic.
Having the best piece of content on a subject is not only a great way to build links, but it also makes you more likely to rank well for related searches or achieve featured snippets.
Aster came to us to provide some bespoke illustrations and collateral as well as a programme of online communications and design work.
Boost in Social Media Engagement
Increase in Online Communications Sign Ups
We worked with construction recruitment agency Alltek on an SEO campaign - focused on driving more traffic to the website from search engines.
Increase in Organic users
Increase in page views
When creating content to be used online, it is difficult to ignore featured snippets.
A featured snippet is a format on the search engine results pages where a short, direct answer is displayed without you having to click into a link. They are selected by Google, based on what they think is the most suitable excerpt from the page content on ranking pages.
If content from your page is selected as the featured snippet for a question, you will likely see a huge increase in search impressions and increased clicks through to your website. Both of these translate into your organisation getting better brand exposure in the search engine results.
Types of Featured Snippets
There are three main types of featured snippet which you may come across on the search engine results pages. These include:
The text answer is the most popular out of all of the different types.